Sustainable tourism is increasingly necessary, in a context in which the planet is crying out for us to change the way we act. This is how “Palladium Cares” was born, the new identity that encompasses all the CSR projects of the Palladium Hotel Group, focused on achieving the sustainable development of society.
Our People, Our Community and Our Planet are the three pillars on which the company works. Through them, the brand seeks to promote the social wellbeing of the Palladium Hotel Group team, develop social projects and initiatives and promote measures to innovation and control for sustainable tourism.
Strategic actions for positive social change
In a world that is constantly seeking transformation and positive change palladium Hotel Group stands out by introducing “Palladium Cares“, a new identity that embraces its commitment to positive change Corporate Social Responsibility (CSR) at a global level.
This initiative reflects Palladium Hotel Group’s willingness to go beyond the conventional, adopting a comprehensive approach which consolidates its role as agent of change in today’s society. Under this strategy, three action verticals stand out for their social approach both inside and outside the organization.
“OUR PEOPLE – Empowering the Team
At the heart of this initiative is the commitment to its team. Under the “OUR PEOPLE” vertical, the Palladium Hotel Group aims to improve the lives of its close to 13.000 employees.
Based on an exhaustive analysis of the needs of its employees, 98 new initiatives that are being implemented to elevate the internal customer experience. From improvements in leisure and wellness offerings to advancements in accommodations and transportation, Palladium Hotel Group is demonstrating its dedication to the satisfaction and development of your team.
To ensure the effectiveness and implementation of these initiatives, the company has established CSR Cabinets in each of its hotels, made up of a diversity of employees, from senior management to newcomers. These teams collaborate with the corporate CSR department to bring these ideas to life and continue to improve them over time.
“OUR COMMUNITY” – Strengthening local communities
Palladium Hotel Group’s social responsibility extends to local communities local communities through its “OUR COMMUNITY” vertical. Here, the company is carrying out two significant projects in Europe and the Americas.
In America, the creation of Professional Training Centers in collaboration with local public entities highlights the intention to empower through education and vocational training. Meanwhile, in Europe, the “4 causes to take action” project focuses on causes such as children, inequality, poverty, inequality, social exclusion, and the environment and care for the elderly, showing a sustained commitment to a wide range of social issues.
“OUR PLANET” – Commitment to environmental sustainability
The environmental sustainability is another key priority in Palladium Hotel Group’s vision. The “OUR PLANET” vertical embraces this cause, reinforcing the measures already in place and charting a path towards an greener and more sustainable future.
The company has made progress in the plastics reductionthe responsible use of natural resources and efficient waste management. Projects such as the Agricultural Production Center in Brazil and the Fish Sanctuary in Jamaica illustrate the Palladium Hotel Group’s dedication to environmental preservation and environmental education.
A commitment rooted in Palladium Hotel Group’s identity
Jesús SobrinocEO of Palladium Hotel Group, emphasizes that Palladium Cares reinforces its historical commitment to CSR. In this sense, it recognizes social work as a fundamental pillar that strengthens its spirit and its connection with collaborators.
The company demonstrates that its success is not measured only in commercial terms, but also in its positive impact on society y the environment. Palladium Cares is not only a statement of intent, but tangible proof of how an organization can lead positive change.
Through its three verticals of strategic actionpalladium Hotel Group demonstrates its commitment to its team, local communities and the environment. This is a call to action not only for the hotel industry, but for all companies that seek a more sustainable and supportive future.
About Palladium Hotel Group
Palladium Hotel Group is a spanish hotel chain with more than 50 years of experience, owned by Grupo Empresas Matutes (GEM). The group operates more than 40 hotels and more than 13,000 rooms, distributed in seven countriesspain, Mexico, Dominican Republic, Jamaica, Italy, Brazil and the United States.
It also manages 10 brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels, Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected Hotels, Only YOU Hotels, BLESS Collection Hotels, the Hard Rock Hotels brand under license with three hotels in Ibiza, Tenerife and Marbella and the ephemeral brand 45 Times Square Hotel. Palladium Hotel Group is characterized by its philosophy of attention to its human team and of offering its customers a high level of quality in its products and services.
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