In 1982, Florentino Arzuaga founded the first beach restaurant with music on the island, the Bora Bora. 40 years later, the Platja d’en Bossa complex is experiencing its last season this summer before its definitive closure in October after the leisure and restaurant group Vivir Descalzo and its partners Miguel Sancho and Andrés García-Prado, have leased the complex for 30 years. The reopening is scheduled for May 2023.
Last chance to dance at Bora Bora
The title of this year’s campaign is ‘The last chance to dance’, a slogan for “people who come to Bora Bora in 2022 to continue having the feeling that they are coming to the classic venue“, García-Prado told Diario de Ibiza.
The businessman assures that it is the “last chance” to be part of the “legend” of the establishment: “For the client who is already familiar with it, it is the last chance to enjoy this place again and for those who have never come, it is the opportunity to get to know it. Also for the DJs it is the last chance to play in an iconic place on the island and that is why there is a list of very important DJs this summer“.
“Bora Bora Ibiza is a venue with many possibilities and we believe that it has to be part of the renovation that Platja d’en Bossa is undergoing”, says García-Prado. “Not everyone will like the new atmosphere of the area, but we do believe that Ibiza and tourism are evolving,” he adds.
Andrés García-Prado, partner of the Vivir Descalzo group, yesterday in Platja d’en Bossa. Irene Vilà
In Bora Bora “there is a beach, hotel and nightlife area”, recalls García-Prado and in his opinion, all of this needs to be completely renovated. “Everything needs to be updated, from the sound to the soundproofing and the decoration. “It’s not bad, but it could be better. You have to compete with what’s next door and what you have next door has been renovated,” adds the businessman.
Some ideas put forward by García-Prado are adding a terrace to the disco where there is “the possibility of the party ending at dawn” or that in the restaurants diners can feel the experience of eating “with their feet in the sand”.
“We are hoping for this transformation to allow the place to again become a leader in the coming years on the island”, he explains, and for this “it is necessary to evolve the concept: the excessively dark music aimed at a certain type of audience is not what the international tourist is demanding now”. The clientele demands quality in all the products served: “It’s no longer enough to put just anything in the food or drink. It’s not enough to say I give you a good atmosphere, but I don’t give you good food“, García-Prado believes.
For the full article, please visit Diario de Ibiza website here.