The 10th Ibiza Tourism Forum, recently held at the Jesús Cultural Centre, centered on sustainability in tourism. Sandra López from Savills highlighted the economic aspects of sustainability, suggesting that investments are recouped through consumer preference for sustainable establishments and operational savings. The event also touched on the broader implications of neglecting sustainability, as exemplified by Santiago del Álamo’s insights into the ecological decline of the Mar Menor. Costa Rica’s approach to sustainability, presented by Ambassador Adriana Bolaños, served as an international example, showcasing the benefits of renewable energy and biodiversity. The forum concluded with the III Tourism Forum Awards, recognizing significant contributions to sustainable tourism.
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