A decade ago, when the worst of the economic crisis was raging, the Ibizan business community came to the conclusion that the necessary restructuring in order survive in this new scenario was to reposition itself as a luxury tourist destination. Things always go well for the rich -better than for the suffering middle classes- and this target is immune to any economic downturn.
A decade after this change of course, the homework has been done and, as of today, Ibiza already competes in the top three most expensive destinations in the Mediterranean. The tourist destination accommodation search engines place the island of Ibiza as the third most expensive destination, only surpassed by two other classic luxury enclaves that until recently were unattainable: Saint-Tropez and Capri-Positano, on the Amalfi coast.
400 euros per night on Ibiza
The hotel search engines Trivago and Booking are not a scientific method, but they do offer very approximate look at the prices at which each destination operates. If we compare the cost of a reservation in four-star hotels on Ibiza for the weekend of June 25th, we find that the average price of establishments in this category is 400 euros per night. An example is the establishments in the area of Sant Josep and Platja d’en Bossa that have been recently refurbished to reach this category, such as the Ibiza Twiins, Dorado, or Torre del Mar hotels. All of them have an average price of 400 euros: the simplest rooms are at 350 euros, and the most expensive ones above 500 euros.
In other parts of the island, it is possible to find some lower priced hotels with rooms for 150-200 euros, such as the Stella Maris and the Vibra Piscis, in Sant Antoni, or the Galeón in Port de Sant Miquel. In Vila, the only hotels in this category with similar prices are the Royal Plaza and El Puerto.
From five stars, the minimum price is 500 euros a night for the simplest room, reaching tops of 8.000 euros in the suite at the Ushuaïa, 5,900 euros at the Nobu, 2,000 euros a night at the Six Senses, 1,700 euros at the Oku or 1,020 euros at the Sir Joan, to give some examples.
For the full article, please visit Diario de Ibiza website here.