This year’s Black Friday in Ibiza will be remembered by the scarcity of goods on sale, as not all will feature tempting discounts, and as those who are exquisite and obsessive with a certain piece will almost certainly have to join a waiting list. And await its arrival. You may choose to sit and wait. “Instead of it being a Black Friday where the employer pays in advance, it will have to be the client who pays in advance and must wait several days for the order to arrive in the store… assuming there is stock,” says Gustavo Pealba, head of the Pimeef association of household appliances.
Pealba cites the example of a well-known Korean television (and other electrical appliance) brand that, until 2020, “did not set supply limits, but did so this year for each of its models.” You may serve a limited number. Period. If you run out, simply sit down.
Other Black Friday offers will be limited to a few items and certain gadgets this year, warns. Among other reasons, traders must consider the Christmas promotion. It would be ridiculous, Pealba adds, to sell washing machines, televisions, or robotic vacuum cleaners at a 30% discount today and then be unable to supply these equipment during the next holidays. Because refilling is accomplished via pedals, providing that “the major brands are represented”. “And if there is no stock, I will be unable to sell what I do have and leave myself with nothing for Christmas,” he fears. This would be tantamount to commercial suicide.
Black Friday in Ibiza and bereavement on a console
It’s not just small businesses that are feeling the pinch: “Even Amazon is feeling the pinch,” he says. He has observed that websites are employing a trick in response to these uncommon shortages: they immediately accept goods purchases, but within a few days notify the buyer that they cannot guarantee delivery within the timeframe initially negotiated. However, the die has been cast.
For instance, “there are no consoles left” in Pealba’s shop. Neither do they anticipate them. Sony has previously advised him to disregard the Play Station 5, for which a 200-customer waiting list exists in a neighboring store. “What we’re dealing with here is a black market for these gadgets,” he cautions. However, there is a lack of washing machines, ‘rumbas,’ and other microchip-enabled appliances.
Thus, this Black Friday’s offers will be limited to “franchise articles,” which the major brands have already restricted in quantity (and model) to the retailer, and “own articles,” which the retailer wishes to liquidate in order to empty your warehouse: “Not everything will be dedicated to Black Friday this year.”
There is a genuine scarcity of everything that is dependent on Asia”. And “uncertainty,” because they do not know “when those items will be available in stores.”
Reduced supply during Black Friday results in increased prices
He does not maintain waiting lists: “If a particular brand is unavailable, we attempt to refer the buyer to another.” However, we, like many other businesses, lose revenue due to a lack of material”.
Nor does he expect that distribution will “restore normalcy in the coming months, based on what suppliers are saying.” It will eventually become normal, but not on this Black Friday,” he cautions. For this anticipates that one of the more common scenarios will be the customer who visits a business, checks to see if what they’re searching for is available, and then signs up for a waiting list. This year, consumers will need to be patient and wait, or they will have to settle for a different brand.
For the full article, please visit Diario de Ibiza website here.