The chinese online fashion brand Shein strengthens its presence in Spain with the opening of a new ‘pop-up store’ in Ibiza which will be located throughout the summer at O Beach Ibiza.
It is the first time that the Asian multinational has had a physical store for so long in Spain. This collaboration is due to the fact that the online fashion firm will be the official sponsor during the season of the ‘pool party’ of the beach club of Sant Antoni, an event that will be celebrated every Friday from May 12th to October 20th and will feature music from resident DJs Grant Collins, Sam Dungate, Cameo, Jamie Love and Lucia Jane.
The Chinese-origin firm, which originally only operates online, opened its first physical stores in Spain last year in Madrid. In total, there were two stores with the pop-up format -one of them with a Christmas theme-, and it also carried out the same strategy in Barcelona. Following their success, it is now Ibiza’s turn.
Shein, founded in 2012, currently operates in more than 150 countries around the world and has key operations centers in Singapore, China and the United States, along with other important markets.
For the full article, please visit Diario de Ibiza website here.