A new French luxury fashion brand is planning to open a shop in Ibiza. The company Ba&sh is planning to continue growing in Spain with the opening of three establishments.
The company’s CEO, Pierre Arnaud Grenada, assures Moda.es that the company’s focus is on Ibiza, where they see potential for holiday resorts. The company also intends to continue expanding on the Peninsula, where it already has a presence in Madrid, Bilbao, Valencia and Barcelona.
The French company had a turnover of twelve million euros in 202130% more than in 2019. In Spain, it employs 90 people and is headquartered in Madrid.
In recent years, Ba&sh has expanded through El Corte Inglés department stores, where it opened four stores in 2023. The firm is also present in La Roca Village (Barcelona) and Las Rozas Village (Madrid), two outlet complexes.
Globally, its main markets are the United States and China. Spain remains the second largest European market.
The founders of this firm are two women, Barbara Boccara and Sharon Krief. Both have created their own brand and their idea of sharing their ideal closet takes shape: a collection they have created based on their dream dressing room, as they explain on their website.
“Creating essential garments that combine elegance and comfort, and currently present in more than 400 points of sale in the world, the Ba&sh duo has developed its lines as an intimate brand where everyone can find models that make them exceptional women”, highlights the company on its website.
For the full article, please visit Diario de Ibiza website here.