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TODAY in Ibiza and Formentera
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Black Friday boosts sales in Ibiza amid mixed Retailer experiences

Ibiza’s traders put a candle to Black Friday

David Ventura

Wednesday, November 27 2024, 12.08pm

In Ibiza, Black Friday has become a significant event for retailers, marking the unofficial start of the Christmas shopping season and helping boost sales during a historically slow November. Many shops, especially those in central shopping areas, offer discounts of up to 50%, although some consumers report limited savings on specific items. Retailers like Milar have extended offers and used promotions to attract shoppers, while others, like Trazos, refrain from participating, citing loyalty to regular customers. Despite mixed fortunes among businesses, the day is seen as crucial for improving cash flow, with many relying heavily on the surge in sales expected on Friday and Saturday.

For the full article, please visit Diario de Ibiza website here.