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Thursday, March 28, 2024

TRS Ibiza: a new luxury hotel set to open in 2022

The Cala Gració hotel, Palladium's "major bet" in Ibiza this year, will be restricted to adults only

The Palladium Hotel Group, which is owned by the Matutes family, will open a five-star luxury hotel in Ibiza this year, the TRS Ibiza, in Cala Gració. Tanit, a former three-star hotel, has been turned into luxury accommodation: “It will open in summer and is our bet this year,” said Jess Sobrino, CEO of Palladium Hotel Group, at a press briefing. The chain already operates numerous such hotels in the Caribbean: “Ibiza is our bet for great tourism.” We have a successful brand in the Americas.” It will be a ‘adults-only’ hotel.

“As hotel managers and owners, we used to believe in value-added hospitality. It’s a method to defend ourselves against new platforms that essentially give bed and bath,” remarked Abel Matutes Prats, president of Palladium Hotel Group. As a result, for example, of this conversion and the fact that the company, in collaboration with El Corte Inglés, recently sold the Ayre brand: “It was no longer supplying what we were searching for.” The proceeds from the sale will be completely reinvested in the Only You brand.

Trs Ibiza: A New Luxury Hotel Set To Open In 2022
Press conference featuring TRS Ibiza at Fitur 2022. JOSÉ MIGUEL L. ROMERO.

This information was presented by Matutes and Sobrino at a press conference held today at the hotel chain’s Fitur display, where they also detailed how Palladium “restarted the system” as soon as the pandemic broke out, allowing them to emerge “strengthened.” The incarceration and the 2020 health issue forced them to abandon their plans and “start from scratch.” As an example, Sobrino stated that it was as if the computer had abruptly shut down. It has to be begun over.

TRS Ibiza: an hotel with majordomo

The five-star hotel, which will be located in Cala Gració (Sant Antoni), will have 378 suites and will be the first TRS Hotels hotel in Europe. It will be a premium all-inclusive facility where guests will be able to enjoy all kinds of amenities without worry thanks to the ‘Infinite Indulgence’ idea. It will also provide guests with a special butler service, a first on the island.

TRS Ibiza Hotel will have three à la carte restaurants as well as five bars.

Guests can choose between the outstanding Swim Ups, which have their own swimming pool accessible from the terrace, and the Junior Suite Terrace, which feature a magnificent Jacuzzi on the terrace and breathtaking views of the sea.

Trs Ibiza: A New Luxury Hotel Set To Open In 2022
TRS Ibiza: a new luxury hotel set to open in 2022. PALLADIUM HOTEL GROUP.

There are four goals for TRS Ibiza

Four goals were established. One of them was to increase profitability. And there was nothing greater than producing well for that. According to Sobrino, they discovered that the word “challenge” worked wonders: “Employees were less resistant to change when we talked about challenges.” The key one was to strive for “efficiency.” They had to find the “fat” in their system and eradicate it while “keeping the muscle.” They were able to achieve, for example, that external revenue per room would climb “twice as much as in 2019” in 2021.

For the full article, please visit Diario de Ibiza website here.

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