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TODAY in Ibiza and Formentera
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Ibiza’s Ushuaïa Tower to change its name this summer

Ibiza’s Ushuaïa Tower to change its name this summer

Staff diariodeibiza.com

Modified: Tuesday, April 07 2026, 11.40pm

The Palladium Hotel Group has announced the launch of its new brand, The Unexpected Hotels, in Ibiza this summer, marking a rebranding of The Ushuaïa Tower to The Unexpected Ibiza Hotel. Introduced as part of a gradual transformation of the Ushuaïa Ibiza Beach Hotel brand, established in 2011, the rebranding will be completed with the tower’s renovation by 2025. This initiative aligns with the group’s expansion into the United Arab Emirates, including the development of The Unexpected Al Marjan Island Hotel & Residences. Further details can be found on the Diario de Ibiza website.

For the full article, please visit Diario de Ibiza website here.