Sant Antoni unveiled its new tourism campaign, “Sant Antoni, a place to celebrate love,” at the World Travel Market (WTM), aiming to attract couples for weddings, honeymoons, and romantic getaways. Led by Mayor Marcos Serra and Tourism Councillor Miguel Tur, the presentation highlighted the municipality’s transformation into a premium destination with a stronger appeal for quality tourism. A promotional video showcased Sant Antoni’s natural beauty, cultural heritage, and diverse experiences, underlining its appeal to couples. According to 2024 data, Sant Antoni attracted mainly young British adults (25-34 years), with a growing segment over 35, and 42% of tourists staying more than a week, spending around €215 daily. Most visitors opted for 3- and 4-star hotels, with an 11% preference for 5-star accommodations. British visitor satisfaction has risen to 90%, reinforcing Sant Antoni’s status as a well-regarded, year-round destination. Tur emphasized the campaign’s goal to position Sant Antoni as a multifaceted venue for celebrations, including sport, gastronomy, and culture throughout the year.
For the full article, please visit Diario de Ibiza website here.