Last December 12, the most important cities in the world dawned with huge and enigmatic posters promoted by Elrow and titled ‘2025: A Space Rowdissey’ announcing big news that would be released on December 18.
The elrow’s 2025 launch campaign has been launched simultaneously in some of the major cities around the worldcovering four continents: Europe, America, Africa y Asia. Some of the most emblematic places are the Shinjuku Tower in Tokyothe Leicester Square in Londonthe neighborhood of Miami’s Wynwood and the new York subway.
This global and international campaign is accompanied by a surprising video. The ad has been made with the premiere of this film piece by the creative studio Codeayesterday at the cinema Phenomena Experience in Barcelona, in front of more than 500 guests, including key industry figures music, art, film and media industries from around the world.
Ibiza party goes around the world: promotion is ‘universal’
The video stars the founders of elrow, Juan Arnau y Cruz Arnauwith his father Juan Arnau Sr.and has the special appearance from Yann Pissenem, CEO of The Night League. Together they star in a extraordinary and [] interstellar travel that leads them to this new joint adventure in Ibiza.
Elrow and UNVRS
The big news that heralded the ad campaign is that Elrow will have a residency at the new Ibiza nightclub UNVRSwhich will open its doors in Ibiza next season.
For Juan Arnau Jr., founder and creative director of Elrowthis new collaboration represents a turning point in the company’s evolutionat the end of last season, we had reached the limit of what we could do creatively on the island. This new concept allows us to integrate cutting-edge technology into our themes, from engines for aerial acrobats to animatronic characters, creating dreamlike worlds that blur the line between the physical and the digital, allowing us to take our shows to a level that has never been possible before.” He adds that this evolution will also be reflected in the music programming: “Electronic music has always been the engine of elrow, and by 2025 we will have the most relevant DJs in the world to make us dance every Saturday”.
Starting June 7, 2025, Elrow will take over UNVRS every Saturday through October 4, featuring four revamped tracks:
HallucinariumKaos GardenSambowdrowmoAhoramads
Yann Pissenem, founder, owner and CEO of The Night League and Ushuaïa Entertainment, said: “The Elrow story is truly unique and enduring. The Arnau family has been a reference in the entertainment world for more than three generations and, together, I am sure we will write a new chapter in history. UNVRS and Elrow to join forces to deliver the most creative and innovative productions ever seen in a nightclub environment. There is no doubt that the results will stun attendees next summer.”
For the full article, please visit Diario de Ibiza website here.