The ABTA Report 2024-2025 reveals that, despite economic pressures and increasing sustainability taxes in destinations like Ibiza, British tourists remain committed to travel, with package tours rising in popularity. The report dismisses the trend of “coolcations,” suggesting that demand for traditional beach and city breaks prevails, with family holidays and cruises seeing substantial growth. Package tours appeal due to ease, security, and cost-effectiveness, with a noticeable uptick in bookings by young families and 18-24-year-olds. While some delay bookings due to the cost-of-living crisis, vacations are among the last expenses to be cut. There’s a growing trend of tourists considering environmental impact during travel, with over half recycling at accommodations.
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