The 12th Ibiza Holiday Rental Congress will take place on 27 October 2026 at Hotel Torre del Mar, in Platja d’en Bossa, bringing together tourism professionals, industry representatives and experts to discuss the challenges and opportunities shaping the island’s visitor accommodation sector.
Organised by the Association of Holiday Rental Accommodation (AVAT) and the Small and Medium-Sized Businesses Association of Ibiza and Formentera (Pimeef), the event will focus on family tourism, sustainability, tourism planning, market developments and the growing use of artificial intelligence across the tourism industry.
The programme is scheduled to begin at 9.45am with guest arrivals and registration. At 10am, representatives of the authorities and organising bodies will officially open the congress, with José Antonio Llano of AVAT and Vicent Marí, president of Ibiza Island Council, taking part.
Morning programme: Family tourism, sustainability and regulation
At 10.15am, the first panel, Family Tourism: A Strategic Opportunity for Ibiza, will bring together Juan Miguel Costa, Ibiza’s director of tourism; José Antonio Llano of AVAT; Luis Falcón of InAtlas; and Carmen Sarah Einsle of the University of Alicante.
The discussion will examine how holiday rental accommodation can meet the needs of families visiting Ibiza and contribute to the island’s wider economy.
After a coffee and networking break at 11.30am, the programme will resume at noon with a panel entitled Sustainability and Competitiveness in Tourist Accommodation. Speakers will include Alessandro Gallo of Green Key Spain and Sally Riera of IbizaPreservation.
Topics will include sustainability as a competitive advantage, reducing tourism’s environmental impact, applying circular economy principles to the visitor economy, and responding to changing regulatory requirements and market expectations.
At 1.15pm, Mariano Juan, first vice-president of Ibiza Island Council and councillor responsible for Territory, Tourism Planning, Mobility, Road Infrastructure and Tackling Illegal Activity, will deliver a presentation on tourism planning and the future of the sector.
His address will cover the Tourism Areas Intervention Plan (PIAT), the management of tourist accommodation places, regulatory challenges, possible future scenarios for holiday accommodation in Ibiza and efforts to tackle illegal tourist rentals.
The morning session is scheduled to conclude at 2pm.
Afternoon programme: Market trends and the impact of artificial intelligence
The congress will resume at 4.30pm with a panel entitled The Future of the Sector and the Evolution of Ibiza’s Holiday Rental Market.
Participants will include Clive Heathcote of AVAT; Elena Short of Holidu; James Kinnersly of AirDNA; and Juan Franch Fluxá of the University of the Balearic Islands (UIB).
The session aims to present real market data on the current state of Ibiza’s holiday rental sector, alongside insights into its likely future development.
A further coffee and networking break is scheduled for 5.45pm. At 6.15pm, the congress will turn to technology with a panel on Artificial Intelligence and the Transformation of the Tourism Sector.
The speakers will be Fabián González, a consultant at Andersen Consulting, and Joan Barceló of World2Meet.
The discussion will explore how generative AI is changing customer service, as well as process automation, AI-driven revenue management, personalised marketing and the opportunities and regulatory risks associated with the technology.
The congress is scheduled to conclude with final conclusions and closing remarks at 7.30pm.