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Saturday, April 20, 2024

Ibiza seeks to deseasonalize at the London trade show

The local councils bring culture, gastronomy, nautical activities and hiking to the event, among many other attractions

Ibiza will promote its sports events at London’s World Travel Market to attract British tourists year-round. The island’s administration will highlight attractions, including the 25th anniversary of Dalt Vila’s World Heritage status. Events and meetings are planned, including a focus on the 2024 Professional Triathlon Organisation event.

Local areas will showcase their unique offerings, from Santa Eulària’s natural and family activities to Sant Josep’s business tourism and Sant Antoni’s scenic tourism. Despite Sant Joan’s remote participation, its natural beauty will be communicated.

The Ibiza stand at the fair will host meetings and networking events, with participation from local hotel companies and municipalities. The Consell will also join the Balearic Islands’ Strategic Tourism Agency presentation.

President Marí noted a significant increase in British visitors to Ibiza, emphasizing the market’s importance.

For the full article, please visit Diario de Ibiza website here.

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