The manager of the association Ocio de Ibiza, José Luis Benítez, has stated that the marketing plan for the ‘Ibiza’ tourism brand should have included more focus on the leisure sector. While acknowledging that Ibiza is much more than just leisure, Benítez pointed out that the island is fortunate to have the best leisure facilities in the world. He emphasized the role of nightclubs in deseasonalizing the destination and praised their efforts in contributing to the success of the previous season.
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